Opportunity for UMK (Micro Small Enterprises) under the Guidance of MIND ID Group to Expand the Market

Jakarta, 15 October 2024 – MIND ID or Mining Industry Indonesia, the Holding State-Owned Enterprise for the Mining Industry, is consistent in showing its commitment to supporting the growth of the smallholder economy through the guidance and assistance of UMKs.

n the campaign, Bangga Buatan Indonesia (BBI,) or Proud of Made in Indonesia Products, and Bangga Berwisat, or Proud of Tourism in Indonesia, held in Surabaya recently, the MIND ID Group showcased several leading products of 25 Micro Small Enterprises that have rapidly developed through the guidance, accompaniment, digitalization, and certification programs.

MIND ID Corporate Secretary, Heri Yusuf, stressed the importance of UMK’s role in driving the equality of the regional economy.

“The company believes that UMK is the segment that needs maximum support, and the MIND ID Group endeavors to continue raising the capacities and capabilities of the UMKs under its guidance, by involving them in the Group’s business ecosystem, at the same time, supporting the expansion of the market in various national exhibitions,” he said.

As information, in 2022 new UMKs under the guidance of the MIND ID Group reached 216, UMK Binaan Naik Kelas or Graduated reached 301, with a total of active UMKs under its guidance at 10,624. In 2024 the new UMKs under the guidance of MIND ID Group reached 1,076, the UMK Binaan Naik Kelas or Graduated reached 293, and the total active UMKs under guidance reached 9,818.

The UMKs under the guidance showcased in the event are those who have managed to create innovative products based on local wealth, such as herbal drinks, traditional snacks, and regional-specific handicrafts.

“With the active participation in the BBI and BBWI Campaign, MIND ID is committed to continuously supporting UMKs under its guidance in order for them to compete in a wider market and participate in advancing Indonesia’s economy,” he said.

As an example, SIBA Rosella, the UMK under the guidance of PT Bukit Asam Tbk, has received production tools assistance, which raised production capacity and sales.

Dian Afriana, owner of SIBA Rosella, appreciates the support from the MIND ID Group. Aside from routine training which is extremely appropriate for the needs of UMKs under their guidance, the assistance of production tools from Bukit Asam has greatly helped us in raising production capacity.

“We extend our appreciation to the MIND ID Group for the chance to participate in  Bangga Buatan Indonesia, as it gave us a huge opportunity to expand the Rosella market in major cities,” she said.